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Mobile Advertising Market, Global Outlook and Forecast 2024-2030
Report ID
47255
Publisher
Market Monitor Global
Published Date
07-Feb
Delivery Format
PDF
No of Report Page
146
Editor's Rating
-
Report Details
This research report provides a comprehensive analysis of the Mobile Advertising market, focusing on the current trends, market dynamics, and future prospects. The report explores the global Mobile Advertising market, including major regions such as North America, Europe, Asia-Pacific, and emerging markets. It also examines key factors driving the growth of Mobile Advertising, challenges faced by the industry, and potential opportunities for market players. The global Mobile Advertising market has witnessed rapid growth in recent years, driven by increasing environmental concerns, government incentives, and advancements in technology. The Mobile Advertising market presents opportunities for various stakeholders, including Banking & Financial Services, Fast Moving Consumer Goods (FMCG) Sector. Collaboration between the private sector and governments can accelerate the development of supportive policies, research and development efforts, and investment in Mobile Advertising market. Additionally, the growing consumer demand present avenues for market expansion. The global Mobile Advertising market was valued at US$ 46930 million in 2023 and is projected to reach US$ 201210 million by 2030, at a CAGR of 22.7% during the forecast period. Mobile advertising refers to the practice of promoting products, services, or brands through mobile devices, such as smartphones and tablets. It involves delivering targeted advertisements to mobile users via various channels, including mobile websites, mobile applications, SMS (text messaging), MMS (multimedia messaging), and in-app advertising. Here are key aspects of mobile advertising: 1. Mobile websites and apps: Mobile advertising takes advantage of mobile websites and applications that users access on their smartphones and tablets. Advertisements can be displayed as banner ads, interstitial ads, video ads, or native ads within mobile websites or applications. 2. Location-based targeting: One significant advantage of mobile advertising is the ability to target users based on their location. Advertisers can deliver relevant ads based on the user's current location, allowing for localized promotions, offers, or directions to nearby stores or services. 3. Targeted and personalized ads: Mobile advertising leverages user data to deliver targeted and personalized advertisements. Advertisers can utilize demographic information, browsing behavior, past purchases, and preferences to tailor ads to specific audiences, increasing the relevancy and effectiveness of the ads. 4. In-app advertising: In-app advertisements appear within mobile applications, either as banners, videos, or full-screen interstitials. Advertisers can partner with app developers or use mobile advertising networks to display targeted ads to users based on their app usage and behavior. 5. Mobile video advertising: Mobile advertising includes the use of video ads, which can be displayed within mobile websites, apps, or as pre-roll or mid-roll ads in mobile video content. Mobile video ads can effectively engage users and provide interactive experiences. 6. SMS and MMS advertising: Mobile advertising can also be done through SMS and MMS messages. Advertisers can send promotional messages or multimedia content to mobile users who have opted-in to receive such messages. 7. Mobile search advertising: Mobile search advertising refers to displaying ads on search engine result pages when users conduct searches on their mobile devices. Advertisers can bid on relevant keywords and have their ads displayed to users searching for specific products or services. 8. Measurement and analytics: Mobile advertising platforms provide analytics and tracking tools to measure the performance and effectiveness of mobile ad campaigns. Advertisers can track impressions, clicks, conversions, and other metrics to optimize their campaigns and maximize return on investment. 9. Cross-device targeting: Mobile advertising allows for cross-device targeting, enabling advertisers to reach users across multiple devices, including smartphones, tablets, and connected devices. This helps to deliver a consistent and seamless advertising experience. Mobile advertising has gained significant importance with the proliferation of smartphones and the widespread use of mobile devices. It offers advertisers the opportunity to reach a highly engaged and connected audience and deliver personalized, relevant ads. However, it is crucial to respect user privacy, adhere to regulations, and deliver non-intrusive and valuable advertising experiences to maintain user trust and engagement. Key Features: The research report on the Mobile Advertising market includes several key features to provide comprehensive insights and facilitate decision-making for stakeholders. Executive Summary: The report provides overview of the key findings, market trends, and major insights of the Mobile Advertising market. Market Overview: The report provides a comprehensive overview of the Mobile Advertising market, including its definition, historical development, and current market size. It covers market segmentation by Type (e.g., Content Delivery, Reporting and Analytics Solutions), region, and application, highlighting the key drivers, challenges, and opportunities within each segment. Market Dynamics: The report analyses the market dynamics driving the growth and development of the Mobile Advertising market. The report includes an assessment of government policies and regulations, technological advancements, consumer trends and preferences, infrastructure development, and industry collaborations. This analysis helps stakeholders understand the factors influencing the Mobile Advertising market's trajectory. Competitive Landscape: The report provides an in-depth analysis of the competitive landscape within the Mobile Advertising market. It includes profiles of major market players, their market share, strategies, product portfolios, and recent developments. Market Segmentation and Forecast: The report segment the Mobile Advertising market based on various parameters, such as by Type, region, and by Application. It provides market size and growth forecasts for each segment, supported by quantitative data and analysis. This helps stakeholders identify growth opportunities and make informed investment decisions. Technological Trends: The report should highlight the key technological trends shaping the Mobile Advertising market, such as advancements in Type One technology and emerging substitutes. It analyses the impact of these trends on market growth, adoption rates, and consumer preferences. Market Challenges and Opportunities: The report identify and analyses the major challenges faced by the Mobile Advertising market, such as technical bottleneck, cost limitations, and high entry barrier. It also highlights the opportunities for market growth, such as government incentives, emerging markets, and collaborations between stakeholders. Regulatory and Policy Analysis: The report should assess the regulatory and policy landscape for Mobile Advertising, including government incentives, emission standards, and infrastructure development plans. It should analyse the impact of these policies on market growth and provide insights into future regulatory developments. Recommendations and Conclusion: The report conclude with actionable recommendations for stakeholders, such as Application One Consumer, policymakers, investors, and infrastructure providers. These recommendations should be based on the research findings and address key challenges and opportunities within the Mobile Advertising market. Supporting Data and Appendices: The report include supporting data, charts, and graphs to substantiate the analysis and findings. It also includes appendices with additional detailed information, such as data sources, survey questionnaires, and detailed market forecasts. Market Segmentation Mobile Advertising market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value. Market segment by Type Content Delivery Reporting and Analytics Solutions Campaign Solutions Integrated Solutions Mobile Proximity Solution Others Market segment by Application Banking & Financial Services Fast Moving Consumer Goods (FMCG) Sector Healthcare Sector Media and Entertainment Sector Telecommunication & IT Sector Media and Entertainment Others Global Mobile Advertising Market Segment Percentages, By Region and Country, 2023 (%) North America US Canada Mexico Europe Germany France U.K. Italy Russia Nordic Countries Benelux Rest of Europe Asia China Japan South Korea Southeast Asia India Rest of Asia South America Brazil Argentina Rest of South America Middle East & Africa Turkey Israel Saudi Arabia UAE Rest of Middle East & Africa Major players covered Applovin Corporation Avazu Chartboost Facebook Flurry Google InMobi Matomy Media Group Millennial Media Smaato GoWide InMobi Mobvista AdColony Yeahmobi PassionTeck Google GumGum Digital Turbine Global Wide Media Leadbolt Moloco Adperio Liftoff Criteo Twitter UnityAds Apple Search Ads Tapjoy Outline of Major Chapters: Chapter 1: Introduces the definition of Mobile Advertising, market overview. Chapter 2: Global Mobile Advertising market size in revenue. Chapter 3: Detailed analysis of Mobile Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc. Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments. Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets. Chapter 6: Sales of Mobile Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world. Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc. Chapter 8: The main points and conclusions of the report. -
Table Of Content
1 Introduction to Research & Analysis Reports 1.1 Mobile Advertising Market Definition 1.2 Market Segments 1.2.1 Market by Type 1.2.2 Market by Application 1.3 Global Mobile Advertising Market Overview 1.4 Features & Benefits of This Report 1.5 Methodology & Sources of Information 1.5.1 Research Methodology 1.5.2 Research Process 1.5.3 Base Year 1.5.4 Report Assumptions & Caveats 2 Global Mobile Advertising Overall Market Size 2.1 Global Mobile Advertising Market Size: 2023 VS 2030 2.2 Global Mobile Advertising Market Size, Prospects & Forecasts: 2019-2030 2.3 Key Market Trends, Opportunity, Drivers and Restraints 2.3.1 Market Opportunities & Trends 2.3.2 Market Drivers 2.3.3 Market Restraints 3 Company Landscape 3.1 Top Mobile Advertising Players in Global Market 3.2 Top Global Mobile Advertising Companies Ranked by Revenue 3.3 Global Mobile Advertising Revenue by Companies 3.4 Top 3 and Top 5 Mobile Advertising Companies in Global Market, by Revenue in 2023 3.5 Global Companies Mobile Advertising Product Type 3.6 Tier 1, Tier 2 and Tier 3 Mobile Advertising Players in Global Market 3.6.1 List of Global Tier 1 Mobile Advertising Companies 3.6.2 List of Global Tier 2 and Tier 3 Mobile Advertising Companies 4 Market Sights by Product 4.1 Overview 4.1.1 By Type - Global Mobile Advertising Market Size Markets, 2023 & 2030 4.1.2 Content Delivery 4.1.3 Reporting and Analytics Solutions 4.1.4 Campaign Solutions 4.1.5 Integrated Solutions 4.1.6 Mobile Proximity Solution 4.1.7 Others 4.2 By Type - Global Mobile Advertising Revenue & Forecasts 4.2.1 By Type - Global Mobile Advertising Revenue, 2019-2024 4.2.2 By Type - Global Mobile Advertising Revenue, 2025-2030 4.2.3 By Type - Global Mobile Advertising Revenue Market Share, 2019-2030 5 Sights by Application 5.1 Overview 5.1.1 By Application - Global Mobile Advertising Market Size, 2023 & 2030 5.1.2 Banking & Financial Services 5.1.3 Fast Moving Consumer Goods (FMCG) Sector 5.1.4 Healthcare Sector 5.1.5 Media and Entertainment Sector 5.1.6 Telecommunication & IT Sector 5.1.7 Media and Entertainment 5.1.8 Others 5.2 By Application - Global Mobile Advertising Revenue & Forecasts 5.2.1 By Application - Global Mobile Advertising Revenue, 2019-2024 5.2.2 By Application - Global Mobile Advertising Revenue, 2025-2030 5.2.3 By Application - Global Mobile Advertising Revenue Market Share, 2019-2030 6 Sights by Region 6.1 By Region - Global Mobile Advertising Market Size, 2023 & 2030 6.2 By Region - Global Mobile Advertising Revenue & Forecasts 6.2.1 By Region - Global Mobile Advertising Revenue, 2019-2024 6.2.2 By Region - Global Mobile Advertising Revenue, 2025-2030 6.2.3 By Region - Global Mobile Advertising Revenue Market Share, 2019-2030 6.3 North America 6.3.1 By Country - North America Mobile Advertising Revenue, 2019-2030 6.3.2 US Mobile Advertising Market Size, 2019-2030 6.3.3 Canada Mobile Advertising Market Size, 2019-2030 6.3.4 Mexico Mobile Advertising Market Size, 2019-2030 6.4 Europe 6.4.1 By Country - Europe Mobile Advertising Revenue, 2019-2030 6.4.2 Germany Mobile Advertising Market Size, 2019-2030 6.4.3 France Mobile Advertising Market Size, 2019-2030 6.4.4 U.K. Mobile Advertising Market Size, 2019-2030 6.4.5 Italy Mobile Advertising Market Size, 2019-2030 6.4.6 Russia Mobile Advertising Market Size, 2019-2030 6.4.7 Nordic Countries Mobile Advertising Market Size, 2019-2030 6.4.8 Benelux Mobile Advertising Market Size, 2019-2030 6.5 Asia 6.5.1 By Region - Asia Mobile Advertising Revenue, 2019-2030 6.5.2 China Mobile Advertising Market Size, 2019-2030 6.5.3 Japan Mobile Advertising Market Size, 2019-2030 6.5.4 South Korea Mobile Advertising Market Size, 2019-2030 6.5.5 Southeast Asia Mobile Advertising Market Size, 2019-2030 6.5.6 India Mobile Advertising Market Size, 2019-2030 6.6 South America 6.6.1 By Country - South America Mobile Advertising Revenue, 2019-2030 6.6.2 Brazil Mobile Advertising Market Size, 2019-2030 6.6.3 Argentina Mobile Advertising Market Size, 2019-2030 6.7 Middle East & Africa 6.7.1 By Country - Middle East & Africa Mobile Advertising Revenue, 2019-2030 6.7.2 Turkey Mobile Advertising Market Size, 2019-2030 6.7.3 Israel Mobile Advertising Market Size, 2019-2030 6.7.4 Saudi Arabia Mobile Advertising Market Size, 2019-2030 6.7.5 UAE Mobile Advertising Market Size, 2019-2030 7 Mobile Advertising Companies Profiles 7.1 Applovin Corporation 7.1.1 Applovin Corporation Company Summary 7.1.2 Applovin Corporation Business Overview 7.1.3 Applovin Corporation Mobile Advertising Major Product Offerings 7.1.4 Applovin Corporation Mobile Advertising Revenue in Global Market (2019-2024) 7.1.5 Applovin Corporation Key News & Latest Developments 7.2 Avazu 7.2.1 Avazu Company Summary 7.2.2 Avazu Business Overview 7.2.3 Avazu Mobile Advertising Major Product Offerings 7.2.4 Avazu Mobile Advertising Revenue in Global Market (2019-2024) 7.2.5 Avazu Key News & Latest Developments 7.3 Chartboost 7.3.1 Chartboost Company Summary 7.3.2 Chartboost Business Overview 7.3.3 Chartboost Mobile Advertising Major Product Offerings 7.3.4 Chartboost Mobile Advertising Revenue in Global Market (2019-2024) 7.3.5 Chartboost Key News & Latest Developments 7.4 Facebook 7.4.1 Facebook Company Summary 7.4.2 Facebook Business Overview 7.4.3 Facebook Mobile Advertising Major Product Offerings 7.4.4 Facebook Mobile Advertising Revenue in Global Market (2019-2024) 7.4.5 Facebook Key News & Latest Developments 7.5 Flurry 7.5.1 Flurry Company Summary 7.5.2 Flurry Business Overview 7.5.3 Flurry Mobile Advertising Major Product Offerings 7.5.4 Flurry Mobile Advertising Revenue in Global Market (2019-2024) 7.5.5 Flurry Key News & Latest Developments 7.6 Google 7.6.1 Google Company Summary 7.6.2 Google Business Overview 7.6.3 Google Mobile Advertising Major Product Offerings 7.6.4 Google Mobile Advertising Revenue in Global Market (2019-2024) 7.6.5 Google Key News & Latest Developments 7.7 InMobi 7.7.1 InMobi Company Summary 7.7.2 InMobi Business Overview 7.7.3 InMobi Mobile Advertising Major Product Offerings 7.7.4 InMobi Mobile Advertising Revenue in Global Market (2019-2024) 7.7.5 InMobi Key News & Latest Developments 7.8 Matomy Media Group 7.8.1 Matomy Media Group Company Summary 7.8.2 Matomy Media Group Business Overview 7.8.3 Matomy Media Group Mobile Advertising Major Product Offerings 7.8.4 Matomy Media Group Mobile Advertising Revenue in Global Market (2019-2024) 7.8.5 Matomy Media Group Key News & Latest Developments 7.9 Millennial Media 7.9.1 Millennial Media Company Summary 7.9.2 Millennial Media Business Overview 7.9.3 Millennial Media Mobile Advertising Major Product Offerings 7.9.4 Millennial Media Mobile Advertising Revenue in Global Market (2019-2024) 7.9.5 Millennial Media Key News & Latest Developments 7.10 Smaato 7.10.1 Smaato Company Summary 7.10.2 Smaato Business Overview 7.10.3 Smaato Mobile Advertising Major Product Offerings 7.10.4 Smaato Mobile Advertising Revenue in Global Market (2019-2024) 7.10.5 Smaato Key News & Latest Developments 7.11 GoWide 7.11.1 GoWide Company Summary 7.11.2 GoWide Business Overview 7.11.3 GoWide Mobile Advertising Major Product Offerings 7.11.4 GoWide Mobile Advertising Revenue in Global Market (2019-2024) 7.11.5 GoWide Key News & Latest Developments 7.12 InMobi 7.12.1 InMobi Company Summary 7.12.2 InMobi Business Overview 7.12.3 InMobi Mobile Advertising Major Product Offerings 7.12.4 InMobi Mobile Advertising Revenue in Global Market (2019-2024) 7.12.5 InMobi Key News & Latest Developments 7.13 Mobvista 7.13.1 Mobvista Company Summary 7.13.2 Mobvista Business Overview 7.13.3 Mobvista Mobile Advertising Major Product Offerings 7.13.4 Mobvista Mobile Advertising Revenue in Global Market (2019-2024) 7.13.5 Mobvista Key News & Latest Developments 7.14 AdColony 7.14.1 AdColony Company Summary 7.14.2 AdColony Business Overview 7.14.3 AdColony Mobile Advertising Major Product Offerings 7.14.4 AdColony Mobile Advertising Revenue in Global Market (2019-2024) 7.14.5 AdColony Key News & Latest Developments 7.15 Yeahmobi 7.15.1 Yeahmobi Company Summary 7.15.2 Yeahmobi Business Overview 7.15.3 Yeahmobi Mobile Advertising Major Product Offerings 7.15.4 Yeahmobi Mobile Advertising Revenue in Global Market (2019-2024) 7.15.5 Yeahmobi Key News & Latest Developments 7.16 PassionTeck 7.16.1 PassionTeck Company Summary 7.16.2 PassionTeck Business Overview 7.16.3 PassionTeck Mobile Advertising Major Product Offerings 7.16.4 PassionTeck Mobile Advertising Revenue in Global Market (2019-2024) 7.16.5 PassionTeck Key News & Latest Developments 7.17 Google 7.17.1 Google Company Summary 7.17.2 Google Business Overview 7.17.3 Google Mobile Advertising Major Product Offerings 7.17.4 Google Mobile Advertising Revenue in Global Market (2019-2024) 7.17.5 Google Key News & Latest Developments 7.18 GumGum 7.18.1 GumGum Company Summary 7.18.2 GumGum Business Overview 7.18.3 GumGum Mobile Advertising Major Product Offerings 7.18.4 GumGum Mobile Advertising Revenue in Global Market (2019-2024) 7.18.5 GumGum Key News & Latest Developments 7.19 Digital Turbine 7.19.1 Digital Turbine Company Summary 7.19.2 Digital Turbine Business Overview 7.19.3 Digital Turbine Mobile Advertising Major Product Offerings 7.19.4 Digital Turbine Mobile Advertising Revenue in Global Market (2019-2024) 7.19.5 Digital Turbine Key News & Latest Developments 7.20 Global Wide Media 7.20.1 Global Wide Media Company Summary 7.20.2 Global Wide Media Business Overview 7.20.3 Global Wide Media Mobile Advertising Major Product Offerings 7.20.4 Global Wide Media Mobile Advertising Revenue in Global Market (2019-2024) 7.20.5 Global Wide Media Key News & Latest Developments 7.21 Leadbolt 7.21.1 Leadbolt Company Summary 7.21.2 Leadbolt Business Overview 7.21.3 Leadbolt Mobile Advertising Major Product Offerings 7.21.4 Leadbolt Mobile Advertising Revenue in Global Market (2019-2024) 7.21.5 Leadbolt Key News & Latest Developments 7.22 Moloco 7.22.1 Moloco Company Summary 7.22.2 Moloco Business Overview 7.22.3 Moloco Mobile Advertising Major Product Offerings 7.22.4 Moloco Mobile Advertising Revenue in Global Market (2019-2024) 7.22.5 Moloco Key News & Latest Developments 7.23 Adperio 7.23.1 Adperio Company Summary 7.23.2 Adperio Business Overview 7.23.3 Adperio Mobile Advertising Major Product Offerings 7.23.4 Adperio Mobile Advertising Revenue in Global Market (2019-2024) 7.23.5 Adperio Key News & Latest Developments 7.24 Liftoff 7.24.1 Liftoff Company Summary 7.24.2 Liftoff Business Overview 7.24.3 Liftoff Mobile Advertising Major Product Offerings 7.24.4 Liftoff Mobile Advertising Revenue in Global Market (2019-2024) 7.24.5 Liftoff Key News & Latest Developments 7.25 Criteo 7.25.1 Criteo Company Summary 7.25.2 Criteo Business Overview 7.25.3 Criteo Mobile Advertising Major Product Offerings 7.25.4 Criteo Mobile Advertising Revenue in Global Market (2019-2024) 7.25.5 Criteo Key News & Latest Developments 7.26 Twitter 7.26.1 Twitter Company Summary 7.26.2 Twitter Business Overview 7.26.3 Twitter Mobile Advertising Major Product Offerings 7.26.4 Twitter Mobile Advertising Revenue in Global Market (2019-2024) 7.26.5 Twitter Key News & Latest Developments 7.27 UnityAds 7.27.1 UnityAds Company Summary 7.27.2 UnityAds Business Overview 7.27.3 UnityAds Mobile Advertising Major Product Offerings 7.27.4 UnityAds Mobile Advertising Revenue in Global Market (2019-2024) 7.27.5 UnityAds Key News & Latest Developments 7.28 Apple Search Ads 7.28.1 Apple Search Ads Company Summary 7.28.2 Apple Search Ads Business Overview 7.28.3 Apple Search Ads Mobile Advertising Major Product Offerings 7.28.4 Apple Search Ads Mobile Advertising Revenue in Global Market (2019-2024) 7.28.5 Apple Search Ads Key News & Latest Developments 7.29 Tapjoy 7.29.1 Tapjoy Company Summary 7.29.2 Tapjoy Business Overview 7.29.3 Tapjoy Mobile Advertising Major Product Offerings 7.29.4 Tapjoy Mobile Advertising Revenue in Global Market (2019-2024) 7.29.5 Tapjoy Key News & Latest Developments 8 Conclusion 9 Appendix 9.1 Note 9.2 Examples of Clients 9.3 Disclaimer -
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